OUR NEW YEARS RESOLUTION? A SMASH THE SCALE REVOLUTION!


This year, The Body Love Conference is ready to drown out the New Years resolutions to "get skinny" for the sake of making your body culturally appropriate and is challenging you to Smash the Scale instead!




What is Smash the Scale about?

Well, Smashing the Scale isn't necessarily about destroying metal, although any girl (and guy!) at this incredible shoot would tell you that is incredibly liberating. Instead it's about making a conscious decision to detach your worth from that number on your scale. Smashing the Scale isn't about being unhealthy. It's about deciding what your definition of beauty is and knowing that it is enough. Smashing the Scale isn't about exclusion either; you may not understand the concept or be interested. And that's totally okay. Leave us to our crowbars and keep on trucking. We'll always be rooting for you. Smashing the Scale isn't about anger, but instead the joy of calling society on the carpet and telling it how it is. And Smashing the Scale isn't about being perfect at loving yourself, but rather about making a personal commitment to starting your self love journey. Smashing the Scale is much bigger than it sounds, it's the most empowering thing you can do. Try doing it for you.

It's so needed in this fascist, conventional beauty obsessed world we live in.



I'm Smashing the Scale this year because today was dark and it had everything to do with hating my body and I'm done with this roller coaster. I'm Smashing the Scale because I deserve a life free of self hate. I'm Smashing the Scale because while I'm an international advocate, I still have days where I binge and purge. I'm Smashing the Scale because I'm tired of feeling so terrible in my skin that I can hardly think. I'm Smashing the Scale because I've had enough of the toxic guilt that makes me physically ill. I'm Smashing the Scale because when I went in for a birth control appointment and the doctor skeptically asked if I ever exercise I was so dumbfounded by a lifetime of shame and I struggled to explain that yes, actually I do. Quite a bit. I'm Smashing the Scale because I've been dieting since I was 10 years old and that has done irreversible damage to my psyche and body. I'm Smashing the Scale because my sister deserves a role model that loves herself just as she is. I'm Smashing the Scale because my Mother looks to me for self love guidance and I want to be able to support her as well. I'm Smashing the Scale because I'm starting to have MORE GOOD DAYS THAN BAD and this is blowing my mind. I'm Smashing the Scale because I'm making a promise to myself that I will love my body and take care of it. I'm Smashing the Scale because I still have a $100 bottle of diet pills from over a year ago, and I don't know why I'm hesitant to toss it. I'm Smashing the Scale because these thoughts of self-loathing are not mine; they are someone else's that's been taught. I'm Smashing the Scale because I reject that which I haven't created, and I get to decide who and what I am. I'm Smashing the Scale because I KNOW that it's possible to get to a place where you love yourself 100% and I'm determined to make it there. I'm Smashing the Scale this year because this is one step towards that future.


This entire week will be dedicated to sharing our stories about why we've decided to Smash the Scale this year. Why we've decided to separate our value as a human from the number on a scale. Why we've decided to define our OWN beauty and not buy into what others tell us we should be.

We want you to join in!
There are multiple ways to do so:


1.) Blog about it, and share your link on The Body Love Conference Facebook. I will also share on The Militant Baker's Facebook and keep an updated roster at the end of this post

2.) Share your story on The Body Love Conference Facebook or in the comments here on this blog. Post it on our wall or post below! We want to read and share both on The Body Love Conference FB and The Militant Baker's. We want you to have a platform in which to announce your mission.


3.) Create your own image with our simple PNG overlay. Instructions on how to do so here. Post it to our wall so we can share this as well!

4.) Tweet and tag @BodyLoveConf. Hashtag the shit outta your posts with #SmashTheScale. Instagram us here

This is a resolution revolution and we want you to be part of it.



So who is Smash the Scale for?

For every girl bent over a toilet, worshiping at the altar of thin. For every teen who cries herself to sleep at night because she’s not good enough and doesn’t know why. For every child who didn't know they were fat until someone told them. For every woman who hopes that happiness is on the other side of that pill bottle. For every person who's stopped eating when they're still hungry. For every woman who hopes that happiness is on the other side of that pill bottle this time. Or maybe this time. For every woman that thinks she’ll be worthy of love if her thighs were smaller.  For every woman that holds back tears while she tries on jeans. For every child with a Weight Watchers chart on their bedroom door. For every man who's been told to put his shirt back on. For every teen who starves for a gap. For every skinny girl accused of anorexia and every fat girl that’s called lazy.


For every person who looks down at a number for so long that they forget to look up at the world.
For you.

Choose your weapon.
Smash the Scale.
And with it, all obligation, expectation and guilt.



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We can't thank our incredible photographers enough: Liora K, Dominic Arizona, Danni Valdez, and Lisa Foote.
You can also purchase a 2014 Smash the Scale calendar here!

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Blog entries by: Kele, Brianna, Mandy, Shannon, Jennifer and Julie

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